A new approach to customer asset value assessment with interval numbers

DOI10.1504/IJOR.2011.040326zbMATH Open1226.90147OpenAlexW1977524842MaRDI QIDQ650243FDOQ650243

Quan Zhang, Binshan Lin

Publication date: 25 November 2011

Published in: International Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijor.2011.040326

zbMATH Keywords

intervalsCRMcustomer relationship managementmultiple attribute decision makinginterval numbersasset value assessmentcustomer asset valuesgoal programming models

Mathematics Subject Classification ID

Linear programming (90C05) Applications of mathematical programming (90C90)

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