A new approach to customer asset value assessment with interval numbers

DOI10.1504/IJOR.2011.040326MaRDI QIDQ650243zbMATH OpenOpenAlexFDO

Authors Quan Zhang, Binshan Lin

Publication date 25 November 2011

Published in International Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1504/ijor.2011.040326

zbMATH Keywords

asset value assessmentCRMcustomer asset valuescustomer relationship managementgoal programming modelsinterval numbersintervalsmultiple attribute decision making

Mathematics Subject Classification ID

Linear programming (90C05) Applications of mathematical programming (90C90)

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