Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network

DOI10.1590/S0101-74382008000300009zbMath1257.91037MaRDI QIDQ4905631

Rodrigo Otavio de Araujo Ribeiro, Annibal Parracho Sant'Anna

Publication date: 19 February 2013

Published in: Pesquisa Operacional (Search for Journal in Brave)

Full work available at URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-74382008000300009&lng=en&nrm=isoce&tlng=en

zbMATH Keywords

modelingmarketingknowledge managementcustomer lifetime valueretail

Mathematics Subject Classification ID

Stochastic models in economics (91B70)

Cites Work

• Modeling large data sets in marketing

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