Modeling large data sets in marketing

DOI10.1111/1467-9574.00086zbMATH Open0941.90044OpenAlexW3121991761MaRDI QIDQ4259385FDOQ4259385

Authors:

Publication date: 23 August 1999

Published in: Statistica Neerlandica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/1467-9574.00086

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zbMATH Keywords

response modelscustomer transaction datasingle source data

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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• Data mining for the category management in the retail market
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