Modeling large data sets in marketing

DOI10.1111/1467-9574.00086MaRDI QIDQ4259385zbMATH OpenOpenAlexFDO

Authors

Publication date 23 August 1999

Published in Statistica Neerlandica (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/1467-9574.00086

zbMATH Keywords

response modelscustomer transaction datasingle source data

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• scientific article; zbMATH DE number 2161993
• scientific article; zbMATH DE number 1955489
• scientific article; zbMATH DE number 2159448
• Special issue on data analysis and classification in marketing -- preface by the guest editors

Cited in

(11)

• Pooling data for the analysis of dynamic marketing systems
• Special issue on data analysis and classification in marketing -- preface by the guest editors
• scientific article; zbMATH DE number 1808294 (Why is no real title available?)
• Quantitative models for direct marketing: A review from systems perspective
• Data mining for the category management in the retail market
• A variable-selection heuristic for K-means clustering
• scientific article; zbMATH DE number 2161993 (Why is no real title available?)
• scientific article; zbMATH DE number 2159448 (Why is no real title available?)
• Isotonic single-index model for high-dimensional database marketing
• Customer-base analysis using repeated cross-sectional summary (RCSS) data
• Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network

This page was built for publication: Modeling large data sets in marketing

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4259385)