Marketing expenditure decisions with Bayesian analysis

MaRDI QIDQ4900988zbMATH OpenFDO

Authors Jianhua Ye, Ming Ma, Hua Liu

Publication date 24 January 2013

zbMATH Keywords

Bayes decisionscustomer life time valuecustomer relationship management

Mathematics Subject Classification ID

Bayesian problems; characterization of Bayes procedures (62C10) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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