A Bayesian decision model for the light-buyer segment

MaRDI QIDQ4682220zbMATH OpenFDO

Authors Hui-Hsin Huang

Publication date 18 September 2018

Full work available at URL http://ijims.ms.tku.edu.tw/IJIMS/download.php?filename=29_e4dc8d4f.pdf&dir=recruit&title=Abstract

zbMATH Keywords

Bayesian modellight buyermarketing

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

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Cited in

(1)

• Marketing expenditure decisions with Bayesian analysis

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