Customer lifetime value: stochastic optimization approach

DOI10.1057/PALGRAVE.JORS.2601755MaRDI QIDQ4661059zbMATH OpenOpenAlexFDO

Authors Wai-Ki Ching, Ka-Kuen Wong, Michael Ng, Eitan Altman

Publication date 4 April 2005

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/palgrave.jors.2601755

zbMATH Keywords

customer lifetime valueMarkov processrelationship marketingstochastic dynamic programming

Mathematics Subject Classification ID

Stochastic programming (90C15) Markov and semi-Markov decision processes (90C40)

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