Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets

DOI10.3934/jimo.2021112zbMath1498.91253OpenAlexW3169723008MaRDI QIDQ2165777

Reza Samizadeh, Sahar Vatankhah

Publication date: 23 August 2022

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2021112

zbMATH Keywords

game theorymarketingpricingcustomer lifetime valuemarket share

Mathematics Subject Classification ID

Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Special types of economic markets (including Cournot, Bertrand) (91B54)

Cites Work

• Understanding the impact of churn in dynamic oligopoly markets
• Evolutionary algorithms and neural networks. Theory and applications

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