Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets (Q2165777)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets |
scientific article |
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Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets (English)
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23 August 2022
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customer lifetime value
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game theory
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market share
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marketing
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pricing
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