Social relationship and transactional marketing policies---maximizing customer lifetime value

DOI10.1007/s10957-009-9536-1zbMath1185.91109OpenAlexW1979042447MaRDI QIDQ1035943

Simon-Pierre Sigué, Gila E. Fruchter

Publication date: 4 November 2009

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-009-9536-1

zbMATH Keywords

optimal controldynamic optimizationcustomer lifetime valuesocial relationshipstransactional marketing

Mathematics Subject Classification ID

Decision theory (91B06) Dynamical systems in optimization and economics (37N40) Economic dynamics (91B55)

Related Items (3)

Dynamic pricing for subscription services ⋮ Relationships in Marketing and Optimal Control ⋮ How do loyalty programs affect goodwill? An optimal control approach

Cites Work

• Optimal management of fringe entry over time
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