How do loyalty programs affect goodwill? An optimal control approach

DOI10.1007/s10288-018-0386-2zbMath1429.49004OpenAlexW2894905973WikidataQ129134474 ScholiaQ129134474MaRDI QIDQ2336063

Dominika Machowska, Mariusz Górajski

Publication date: 18 November 2019

Published in: 4OR (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/11089/40085

zbMATH Keywords

optimal controlgoodwillloyalty programadvertising efforts

Mathematics Subject Classification ID

Trade models (91B60) Existence theories for optimal control problems involving partial differential equations (49J20) Marketing, advertising (90B60)

Related Items (3)

Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising ⋮ Time-locked free trial strategy in duopoly markets with switching costs ⋮ Competition in defensive and offensive advertising strategies in a segmented market

Cites Work

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