How do loyalty programs affect goodwill? An optimal control approach

DOI10.1007/S10288-018-0386-2MaRDI QIDQ2336063zbMATH OpenOpenAlexWikidataFDO

Authors Mariusz Górajski, Dominika Machowska

Publication date 18 November 2019

Published in 4OR (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL http://hdl.handle.net/11089/40085

zbMATH Keywords

optimal controlgoodwillloyalty programadvertising efforts

Mathematics Subject Classification ID

Marketing, advertising (90B60) Existence theories for optimal control problems involving partial differential equations (49J20) Trade models (91B60)

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Cites work

• scientific article; zbMATH DE number 1061412 (Why is no real title available?)
• A Compendium of Partial Differential Equation Models
• Advertising a new product in a segmented market
• Advertising and production of a seasonal good for a heterogeneous market
• Advertising in a segmented market: comparison of media choices
• Age-structured linear-state differential games
• Comparing Cournot and Bertrand in a homogeneous product market
• Optimal advertising strategies with age-structured goodwill
• Optimal double control problem for a PDE model of goodwill dynamics
• Optimality conditions for age-structured control systems.
• Social relationship and transactional marketing policies---maximizing customer lifetime value
• The effects of technological shocks in an optimal goodwill model with a random product life cycle

Cited in

(9)

• Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
• The impact of loyalty and promotion effects on retention rate
• Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
• Time-locked free trial strategy in duopoly markets with switching costs
• Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship
• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
• The effects of customer value on loyalty and profits in a dynamic competitive market
• Impact of loyalty program investment on firm performance: seasonal products with strategic customers
• Competition in defensive and offensive advertising strategies in a segmented market

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