How do loyalty programs affect goodwill? An optimal control approach
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Publication:2336063
DOI10.1007/S10288-018-0386-2zbMATH Open1429.49004OpenAlexW2894905973WikidataQ129134474 ScholiaQ129134474MaRDI QIDQ2336063FDOQ2336063
Authors: Mariusz Górajski, Dominika Machowska 
Publication date: 18 November 2019
Published in: 4OR (Search for Journal in Brave)
Full work available at URL: http://hdl.handle.net/11089/40085
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- Optimal advertising strategies with age-structured goodwill
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- Comparing Cournot and Bertrand in a homogeneous product market
- Advertising a new product in a segmented market
- Advertising and production of a seasonal good for a heterogeneous market
- Social relationship and transactional marketing policies---maximizing customer lifetime value
- The effects of technological shocks in an optimal goodwill model with a random product life cycle
- Optimal double control problem for a PDE model of goodwill dynamics
Cited In (9)
- The impact of loyalty and promotion effects on retention rate
- Time-locked free trial strategy in duopoly markets with switching costs
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
- Competition in defensive and offensive advertising strategies in a segmented market
- Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
- Impact of loyalty program investment on firm performance: seasonal products with strategic customers
- The effects of customer value on loyalty and profits in a dynamic competitive market
- `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
- Understanding the effects of loyalty program relational benefits, emotion elicitation, and self-disclosure on long-term customer relationship
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