Advertising in a segmented market: comparison of media choices
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Publication:3524430
DOI10.1093/imaman/dpm040zbMath1142.90433OpenAlexW1970633111MaRDI QIDQ3524430
Publication date: 9 September 2008
Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1093/imaman/dpm040
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