Advertising strategies in a differential game with negative competitor's interference
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Publication:1024249
DOI10.1007/S10957-008-9454-7zbMATH Open1173.91019OpenAlexW2056214914MaRDI QIDQ1024249FDOQ1024249
Georges Zaccour, Bruno Viscolani
Publication date: 16 June 2009
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-008-9454-7
Recommendations
Auctions, bargaining, bidding and selling, and other market models (91B26) Differential games (aspects of game theory) (91A23)
Cites Work
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- Dynamic Optimal Control Models in Advertising: Recent Developments
- Dynamics of competing with quality- and advertising-based goodwill
- Advertising in a segmented market: comparison of media choices
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Cited In (21)
- A note to Jørgensen's logarithmic advertising differential game
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Competitive persuasive advertising under consumer loss aversion
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Pure-strategy Nash equilibria in an advertising game with interference
- Strategic advertisement with externalities: a new dynamic approach
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Cooperative advertising models in supply chain management: a review
- Recent developments in dynamic advertising research
- Delayed effects of cooperative advertising in goodwill dynamics
- Sustaining cooperation in a differential game of advertising goodwill accumulation
- A goodwill model with predatory advertising
- Advertising and exogenous interference in a segmented market
- The Leitmann-Schmitendorf advertising differential game
- Advertising in a differential oligopoly game
- THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- The Many-Player Advertising Game
- Title not available (Why is that?)
- Information Security Investment When Hackers Disseminate Knowledge
- Advertising a product to face a competitor entry: a differential game approach
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