Advertising strategies in a differential game with negative competitor's interference

DOI10.1007/S10957-008-9454-7zbMATH Open1173.91019OpenAlexW2056214914MaRDI QIDQ1024249FDOQ1024249

Authors Bruno Viscolani, Georges Zaccour

Publication date 16 June 2009

Published in Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10957-008-9454-7

zbMATH Keywords

advertisingdifferential gamesNash equilibriumoptimal control

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Differential games (aspects of game theory) (91A23)

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Cites work

• scientific article; zbMATH DE number 3992265 (Why is no real title available?)
• Advertising in a segmented market: comparison of media choices
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Dynamics of competing with quality- and advertising-based goodwill
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
• Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

Cited in

(23)

• Advertising in a differential oligopoly game
• Optimal advertising decisions for promoting retail and online channels in a dynamic framework
• An advertising game with multiplicative interference
• Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
• Persuasive advertising under Bertrand competition: A differential game
• Pure-strategy Nash equilibria in an advertising game with interference
• Strategic advertisement with externalities: a new dynamic approach
• Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
• Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
• A goodwill model with predatory advertising
• scientific article; zbMATH DE number 1908209 (Why is no real title available?)
• Advertising a product to face a competitor entry: a differential game approach
• Delayed effects of cooperative advertising in goodwill dynamics
• Information security investment when hackers disseminate knowledge
• Cooperative advertising models in supply chain management: a review
• Recent developments in dynamic advertising research
• Sustaining cooperation in a differential game of advertising goodwill accumulation
• The Leitmann-Schmitendorf advertising differential game
• Advertising and exogenous interference in a segmented market
• A note to Jørgensen's logarithmic advertising differential game
• Competitive persuasive advertising under consumer loss aversion
• THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
• The Many-Player Advertising Game

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