Dynamic Optimal Control Models in Advertising: Recent Developments

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Coordination of advertising strategies in a fashion licensing contract
Advertising in a differential oligopoly game
Innovation diffusion uncertainty, advertising and pricing policies
On the generalizability of advertising pulsation monopoly results to an oligopoly
Dynamic advertising and pricing with constant demand elasticities
Advertising for a new product introduction: a stochastic approach.
Complex dynamics in a threshold advertising model
Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing
Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
Stability notions for a class of nonlinear systems with measure controls
International borrowing without commitment and informational lags: choice under uncertainty
Optimal investment models with vintage capital: dynamic programming approach
Long-run strategic advertising and short-run Bertrand competition
Channel redistribution with direct selling
Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
Optimal dynamic advertising policies and equilibria
Nerlove-Arrow: a new solution to an old problem
Coordinated dynamic control of marketing and production
Quality improvement and goodwill accumulation in a dynamic duopoly
Inter-organizational contract control of advertising strategies in the supply chain
A communication mix for an event planning: a linear quadratic approach
Optimal purchase and advertising for a product with immediate sale start
A microeconomic model of corporate social responsibility
Optimal advertising control policy for a new product in segmented market
Stochastic optimal budget decision for advertising considering uncertain sales responses
On the dynamics of stochastic diffusion of manufacturing technology
Generically distributed investments on flexible projects and endogenous growth
An analytical model of the relationship between product quality and advertising
The effects of herding and word of mouth in a two-period advertising signaling model
Advertising decisions for a segmented market
Advertising strategies for new product diffusion in emerging markets: propositions and analysis
Representation of stochastic optimal control problems with delay in the control variable
Viscosity Solutions to Delay Differential Equations in Demo-Economy
Integrated marketing communications in markets with uncertainty and competition
Retail competition and cooperative advertising
Optimal distributed dynamic advertising
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A survey of game-theoretic models of cooperative advertising
Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
How hartl exceeds Skiba: determinants of a successful career in academia
Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
Modeling the impact of product quality on dynamic pricing and advertising policies
Minimization of communication expenditure for seasonal products
The stochastic goodwill problem
On dynamic policies for quality, price and advertising
Dynamic marketing policies with rating-sensitive consumers: a mean-field games approach
A proposed formula for horizontal revenue allocation in Nigeria
Optimal goodwill path to introduce a new product
A dynamic optimal advertising model for new products.
Optimal pricing of a product diffusing in rich and poor populations
Advertising coordination games of a manufacturer and a retailer while introducing a new product
An inventory model with reliability in an imperfect production process
Public disclosure programs vs. traditional approaches for environmental regulation: Green goodwill and the policies of the firm
Research on the optimum price and advertising strategy of the monopoly manufacturers
The digital economy and advertising diffusion models: critical mass and the stalling equilibrium
Optimized Bayesian dynamic advertising. Theory and algorithms. With CD-ROM.
Markov-switching model selection using Kullback-Leibler divergence
A chaotic model for advertising diffusion problem with competition
A general model for the marketing of seasonal products
On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects
Persuasive advertising under Bertrand competition: A differential game
Optimal control in linear-quadratic stochastic advertising models with memory
Competitive advertising under uncertainty: a stochastic differential game approach
Optimal pricing and advertising policies for an entertainment event
Risk-sensitive dynamic market share attraction games
Stochastic optimal control problem in advertising model with delay
Harvesting altruism in open-source software development
A single season production and advertising control problem with bounded final goodwill
R\&D for quality improvement and network externalities
Advertising and production of a seasonal good for a heterogeneous market
Optimal control problem of variable-order delay system of advertising procedure: numerical treatment
Dynamics and adaptive control of a duopoly advertising model based on heterogeneous expectations
Optimal pricing and inventory policies: Centralized and decentralized decision making
Optimal advertising and pricing in a new-product adoption model
A duopolistic model of dynamic competitive advertising
Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
When should a retailer invest in brand advertising?
Dynamic pricing of a status symbol
Advertising an event
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
Boundary value problems in stochastic optimal control of advertising
Complex dynamics of the generic and brand advertising strategies in duopoly
Optimal monopolist export pricing with dynamic demand and learning curve effects
Technical note -- The generalized Sethi advertising model
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Advertising and quality-dependent word-of-mouth in a contagion sales model
Optimal pulsing in an advertising diffusion model
Dynamic advertising under vertical product differentiation
Recent developments in dynamic advertising research
Advertising in a dynamic spatial monopoly
Predictive control of a production system that uses advertising
The role of retailer's performance in optimal wholesale price discount policies
Advertising, goodwill, and the Veblen effect
A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
Dynamic brand-image-based production location decisions
Dynamic advertising games in duopolies under one-step-ahead optimal control
Advertising events in a competitive framework
Analyzing operational risk-reward trade-offs for start-ups
Advertising a new product in a segmented market

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