Dynamic Optimal Control Models in Advertising: Recent Developments
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(only showing first 100 items - show all)- Dynamic pricing of a status symbol
- The role of retailer's performance in optimal wholesale price discount policies
- Optimal advertising and pricing in a new-product adoption model
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Advertising strategies in a differential game with negative competitor's interference
- Coordination of advertising strategies in a fashion licensing contract
- Dinkelbach approach to solving a class of fractional optimal control problems
- On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects
- Integration of business function models into an aggregate enterprise systems model
- Optimal strategies for general price-quality decision models of new products with learning production costs
- A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
- Complex dynamics in a threshold advertising model
- Optimal purchase and advertising for a product with immediate sale start
- Risk-sensitive dynamic market share attraction games
- Advertising in a differential oligopoly game
- Optimal pricing of a product diffusing in rich and poor populations
- Harvesting altruism in open-source software development
- On the dynamics of stochastic diffusion of manufacturing technology
- A duopolistic model of dynamic competitive advertising
- Optimal pricing and inventory policies: Centralized and decentralized decision making
- Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
- Predictive control of a production system that uses advertising
- Coordinating research and development efforts for quality improvement along a supply chain
- An analytical model of the relationship between product quality and advertising
- The effects of herding and word of mouth in a two-period advertising signaling model
- Quality effects in different advertising models -- an impulse control approach
- Interaction of pricing, advertising and experience quality: a dynamic analysis
- Innovation diffusion uncertainty, advertising and pricing policies
- Optimal goodwill path to introduce a new product
- Competitive advertising under uncertainty: a stochastic differential game approach
- Optimized Bayesian dynamic advertising. Theory and algorithms. With CD-ROM.
- Advertising in a dynamic spatial monopoly
- Quality improvement and process innovation in monopoly: a dynamic analysis
- On the generalizability of advertising pulsation monopoly results to an oligopoly
- Channel redistribution with direct selling
- A dynamic optimal advertising model for new products.
- Complex optimal policies in an advertising diffusion model
- Recent developments in dynamic advertising research
- Dynamic advertising and pricing with constant demand elasticities
- Advertising, goodwill, and the Veblen effect
- Dynamic budget allocation for social media advertising campaigns: optimization and learning
- Optimal control problem of variable-order delay system of advertising procedure: numerical treatment
- Inter-organizational contract control of advertising strategies in the supply chain
- Modeling the impact of product quality on dynamic pricing and advertising policies
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Stochastic optimal control problem in advertising model with delay
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- Optimal pricing and advertising policies for an entertainment event
- An empirical study on the Lanchester model of combat for competitive advertising decisions
- R\&D for quality improvement and network externalities
- Integrated marketing communications in markets with uncertainty and competition
- Optimal monopolist export pricing with dynamic demand and learning curve effects
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- The stochastic goodwill problem
- Quality improvement and goodwill accumulation in a dynamic duopoly
- Advertising a new product in a segmented market
- A communication mix for an event planning: a linear quadratic approach
- Complex dynamics of the generic and brand advertising strategies in duopoly
- Advertising channel selection in a segmented market
- Advertising an event
- Boundary value problems in stochastic optimal control of advertising
- Dynamic brand-image-based production location decisions
- A survey of game-theoretic models of cooperative advertising
- Dynamical analysis of a nonlinear competitive model with generic and brand advertising efforts
- Stochastic optimal budget decision for advertising considering uncertain sales responses
- Dynamic marketing policies with rating-sensitive consumers: a mean-field games approach
- A single season production and advertising control problem with bounded final goodwill
- Markov-switching model selection using Kullback-Leibler divergence
- When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract?
- Optimal price, warranty length and production rate for the dynamic sales market
- Nonlinear duopoly games with advertisement revisited
- Advertising and quality-dependent word-of-mouth in a contagion sales model
- A microeconomic model of corporate social responsibility
- Research on the optimum price and advertising strategy of the monopoly manufacturers
- Analyzing operational risk-reward trade-offs for start-ups
- Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
- scientific article; zbMATH DE number 5012789 (Why is no real title available?)
- Advertising decisions in a vertical distribution channel
- Game of Singular Stochastic Control and Strategic Exit
- Optimal dynamic advertising policies and equilibria
- On Dynamic Programming in Economic Models Governed by DDEs
- Advertising decisions for a segmented market
- Coordinated dynamic control of marketing and production
- Public disclosure programs vs. traditional approaches for environmental regulation: Green goodwill and the policies of the firm
- An inventory model with reliability in an imperfect production process
- Optimal pulsing in an advertising diffusion model
- Dynamics and adaptive control of a duopoly advertising model based on heterogeneous expectations
- scientific article; zbMATH DE number 1460262 (Why is no real title available?)
- scientific article; zbMATH DE number 7042405 (Why is no real title available?)
- ON THE DYNAMIC PROGRAMMING APPROACH FOR OPTIMAL CONTROL PROBLEMS OF PDE'S WITH AGE STRUCTURE
- Minimization of communication expenditure for seasonal products
- A proposed formula for horizontal revenue allocation in Nigeria
- On dynamic policies for quality, price and advertising
- Stability notions for a class of nonlinear systems with measure controls
- International borrowing without commitment and informational lags: choice under uncertainty
- Nerlove-Arrow: a new solution to an old problem
- Generically distributed investments on flexible projects and endogenous growth
- Estimation of Equilibria in an Advertising Game with Unknown Distribution of the Response to Advertising Efforts
- A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
- Long-run strategic advertising and short-run Bertrand competition
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