Advertising decisions in a vertical distribution channel

DOI10.1142/S0219198909002315MaRDI QIDQ3402034zbMATH OpenFDO

Authors Bruno Viscolani

Publication date 2 February 2010

Published in International Game Theory Review (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/S0219198909002315

zbMATH Keywords

advertisinggame theorymarket segmentation

Mathematics Subject Classification ID

Marketing, advertising (90B60) Noncooperative games (91A10) Cooperative games (91A12) Applications of game theory (91A80)

Recommendations

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Cites work

• Advertising a new product in a segmented market
• Advertising channel selection in a segmented market
• Channel coordination over time: Incentive equilibria and credibility
• Cooperative advertising in a marketing channel
• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Equilibrium pricing and advertising strategies in a marketing channel
• scientific article; zbMATH DE number 3539473 (Why is no real title available?)

Cited in

(13)

• Pricing and two-tier advertising with one manufacturer and one retailer
• Advertising strategies in a franchise system
• Equilibrium pricing and advertising strategies in a marketing channel
• Marketing-production coordination in channels of distribution
• Informative advertising in a distribution channel
• Multi-criteria media mix decision model for advertising a single product with segment specific and mass media
• Advertising channel selection in a segmented market
• Stackelberg leadership in a marketing channel
• Pure-strategy Nash equilibria in an advertising game with interference
• scientific article; zbMATH DE number 1479855 (Why is no real title available?)
• Distribution channel selection considering advertising productiveness: Fig. 1.
• An advertising game with multiplicative interference
• Advertising coordination games of a manufacturer and a retailer while introducing a new product

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