ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL
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Publication:3402034
DOI10.1142/S0219198909002315zbMath1179.90203MaRDI QIDQ3402034
Publication date: 2 February 2010
Published in: International Game Theory Review (Search for Journal in Brave)
91A10: Noncooperative games
91A12: Cooperative games
91A80: Applications of game theory
90B60: Marketing, advertising
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