Cooperative advertising in a supply chain with horizontal competition

zbMATH Open1299.91010MaRDI QIDQ473882FDOQ473882

Authors: Qinglong Gou, Chunxu Wu, Xiaohang Yue, Yi He

Publication date: 24 November 2014

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

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Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Dynamic games (91A25)

Cited In (22)

Retail competition and cooperative advertising
Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
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Advertising decisions in a vertical distribution channel
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
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Coordination of cooperative advertising in a two-period fashion and textiles supply chain
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Coordinating pricing and advertising in a two-period fashion supply chain
EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
Dynamic cooperative advertising under manufacturer and retailer level competition
Store-brand production arrangement based on the game theory
Cooperative advertising with accrual rate in a dynamic supply chain

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