EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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Publication:3502812
DOI10.1142/S0219198907001333zbMath1165.90529MaRDI QIDQ3502812
Publication date: 20 May 2008
Published in: International Game Theory Review (Search for Journal in Brave)
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Cites Work
- Retail promotions with negative brand image effects: Is cooperation possible?
- Channel coordination over time: Incentive equilibria and credibility
- Distribution Channels: An Extension of Exclusive Retailership
- The Effects of Brand Loyalty on Competitive Price Promotional Strategies
- Cooperative advertising in a marketing channel
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
