On a cooperative advertising model for a supply chain with one manufacturer and one retailer

DOI10.1016/J.EJOR.2011.06.032zbMATH Open1244.90113OpenAlexW2131838199MaRDI QIDQ439705FDOQ439705

Amir Ahmadi-Javid, Pooya Hoseinpour

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.06.032

zbMATH Keywords

game theorysupply chain managementcoordinationcooperative advertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Hierarchical games (including Stackelberg games) (91A65)

Cites Work

• Nonlinear Programming
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• A differential game of retailer promotions.
• Channel coordination over time: Incentive equilibria and credibility
• Retail promotions with negative brand image effects: Is cooperation possible?
• Cooperative advertising in a marketing channel
• Retail competition and cooperative advertising
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Pricing and two-tier advertising with one manufacturer and one retailer
• Equilibrium pricing and advertising strategies in a marketing channel
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Stackelberg leadership in a marketing channel
• A game-theoretic analysis for coordinating cooperative advertising in a supply chain

Cited In (21)

• A survey of game-theoretic models of cooperative advertising
• Title not available (Why is that?)
• Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
• Periodicity of pricing and marketing efforts in a distribution channel
• The closed-loop supply chain model with dominant retailer and advertising effect
• Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
• On an advertising differential game model with salers in supply chain management
• Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit
• Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
• Informative advertising in a distribution channel
• Cooperative advertising models in supply chain management: a review
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
• Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
• Title not available (Why is that?)
• Title not available (Why is that?)
• Coordination of cooperative advertising in a two-period fashion and textiles supply chain
• Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• Advertising games on national brand and store brand in a dual-channel supply chain
• A game-theoretic model to analyze value creation with simultaneous cooperation and competition of supply chain partners

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