On a cooperative advertising model for a supply chain with one manufacturer and one retailer
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Cites work
- A differential game of retailer promotions.
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain
- Channel coordination over time: Incentive equilibria and credibility
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Cooperative advertising in a marketing channel
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- Equilibrium pricing and advertising strategies in a marketing channel
- Nonlinear Programming
- Pricing and two-tier advertising with one manufacturer and one retailer
- Retail competition and cooperative advertising
- Retail promotions with negative brand image effects: Is cooperation possible?
- Stackelberg leadership in a marketing channel
Cited in
(23)- A survey of game-theoretic models of cooperative advertising
- scientific article; zbMATH DE number 6613610 (Why is no real title available?)
- Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
- Periodicity of pricing and marketing efforts in a distribution channel
- The closed-loop supply chain model with dominant retailer and advertising effect
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
- On an advertising differential game model with salers in supply chain management
- Cooperative promotion of cross-market firms adopting 3D printing technology
- Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
- Cooperative advertising and shelf-space under stochastic demand in game model
- Informative advertising in a distribution channel
- Cooperative advertising models in supply chain management: a review
- A seller-buyer supply chain model with fixed and variable labour capacity along with advertising cost and demand
- Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- scientific article; zbMATH DE number 5631017 (Why is no real title available?)
- scientific article; zbMATH DE number 6796321 (Why is no real title available?)
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Advertising games on national brand and store brand in a dual-channel supply chain
- A game-theoretic model to analyze value creation with simultaneous cooperation and competition of supply chain partners
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