Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
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Publication:3063836
DOI10.1080/00207720903244105zbMath1202.90119OpenAlexW2048268790MaRDI QIDQ3063836
Yong-Wu Zhou, Sheng-Dong Wang, Junping Wang
Publication date: 15 December 2010
Published in: International Journal of Systems Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/00207720903244105
supply chain coordinationrandom demandtwo production modesadvertising expenditureimproved revenue-sharing contract
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