Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price (Q3063836)

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Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
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    Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price (English)
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    15 December 2010
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    supply chain coordination
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    random demand
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    advertising expenditure
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    two production modes
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    improved revenue-sharing contract
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