Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price (Q3063836)
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English | Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price |
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Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price (English)
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15 December 2010
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supply chain coordination
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random demand
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advertising expenditure
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two production modes
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improved revenue-sharing contract
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