Retail competition and cooperative advertising

DOI10.1016/j.orl.2010.10.006zbMath1208.90093OpenAlexW2045133408MaRDI QIDQ631199

Ashutosh Prasad, Suresh P. Sethi, Xiuli He, Anand Krishnamoorthy

Publication date: 22 March 2011

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.orl.2010.10.006

zbMATH Keywords

differential gamescooperative advertisingfeedback Stackelberg equilibriumretail competitionmarketing channelsales-advertising models

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Related Items (25)

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Cites Work

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• Dynamic Optimal Control Models in Advertising: Recent Developments
• Deterministic and stochastic optimization of a dynamic advertising model
• The Many-Player Advertising Game
• An Operations-Research Study of Sales Response to Advertising
• Cooperative advertising in a marketing channel

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