Competitive dynamic advertising. A modification of the Case game
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Publication:1111455
DOI10.1016/0165-1889(89)90011-0zbMath0657.90031OpenAlexW1515734253MaRDI QIDQ1111455
Publication date: 1989
Published in: Journal of Economic Dynamics \& Control (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0165-1889(89)90011-0
robustnessfeedback strategiesopen-loop controlsadvertising differential gamefinite and infinite planning horizonsnon-cooperative Nash equilibria
Differential games (aspects of game theory) (91A23) Economic growth models (91B62) Other game-theoretic models (91A40)
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Cites Work
- Differential game models in management science
- Dynamic noncooperative game theory
- Reexamination of the perfectness concept for equilibrium points in extensive games
- Interactive economic dynamics and differential games
- Identification of classes of differential games for which the open loop is a degenerate feedback Nash equilibrium
- The Nash solution of an advertising differential game: Generalization of a model by Leitmann and Schmitendorf
- Profit maximization through advertising: A nonzero sum differential game approach
- Feature Article—Aggregate Advertising Models: The State of the Art
- Deterministic and stochastic optimization of a dynamic advertising model
- An Operations-Research Study of Sales Response to Advertising
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