Competitive dynamic advertising. A modification of the Case game
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Publication:1111455
DOI10.1016/0165-1889(89)90011-0zbMATH Open0657.90031OpenAlexW1515734253MaRDI QIDQ1111455FDOQ1111455
Authors: Gerhard Sorger 
Publication date: 1989
Published in: Journal of Economic Dynamics and Control (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0165-1889(89)90011-0
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robustnessfeedback strategiesopen-loop controlsadvertising differential gamefinite and infinite planning horizonsnon-cooperative Nash equilibria
Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Economic growth models (91B62)
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Cited In (62)
- Retail competition and cooperative advertising
- A survey of game-theoretic models of cooperative advertising
- Defensive, offensive, and generic advertising in a Lanchester model with market growth
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Cooperative advertising in a dynamic retail market oligopoly
- Optimal Budget Allocation Across Search Advertising Markets
- Title not available (Why is that?)
- The intrinsic comparative dynamics of locally differentiable feedback Nash equilibria of autonomous and exponentially discounted infinite horizon differential games
- An oligopoly model of dynamic advertising competition
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- Optimal pricing and advertising in a durable-good duopoly
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- A numerical solution of open-loop Nash equilibrium in nonlinear differential games based on Chebyshev pseudospectral method
- Infinite-horizon stochastic differential games with branching payoffs.
- On Tauberian theorem for stationary Nash equilibria
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
- Feedback competitive advertising strategies with a general objective function
- Competition in defensive and offensive advertising strategies in a segmented market
- Competitive advertising under uncertainty: a stochastic differential game approach
- Risk-sensitive dynamic market share attraction games
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
- A duopolistic model of dynamic competitive advertising
- Optimal advertising and pricing in a new-product adoption model
- On differential games with a feedback Nash equilibrium
- Dynamic promotional budgeting and media allocation
- Recent developments in dynamic advertising research
- Dynamic advertising under vertical product differentiation
- Numerical solution of open-loop Nash differential games based on the Legendre Tau method
- An empirical study on the Lanchester model of combat for competitive advertising decisions
- The advertisement game solutions of manufacturers' noncooperative strategy -- application of dynamic programming method
- Coordinating research and development efforts for quality improvement along a supply chain
- ADVERTISING IN A COMPETITIVE PRODUCT LINE
- Age-structured linear-state differential games
- Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
- Understanding the impact of churn in dynamic oligopoly markets
- A class of differential games which admits a feedback solution with linear value functions
- A stochastic differential game of duopolistic competition with sticky prices
- Nonzero-sum stochastic differential reinsurance games with jump-diffusion processes
- A numerical iterative method for solving two-point BVPs in infinite-horizon nonzero-sum differential games: economic applications
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- Differential game models of advertising competition
- Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
- A Lanchester-type dynamic game of advertising and pricing
- Advertising patterns in a dynamic oligopolistic growing market with decay
- On the generalizability of advertising pulsation monopoly results to an oligopoly
- Overtaking optimality in a discrete-time advertising game
- A Differential Game of a Duopoly with Network Externalities
- Necessary conditions in infinite-horizon control problems that need no asymptotic assumptions
- The Many-Player Advertising Game
- Dynamic games in management science with interest rate uncertainty
- On the solution of a differential game of managing the investments in an advertising campaign
- Technical Note—Advertising Models, Stochastic Games and Myopic Strategies
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- Research on the dynamic advertising strategies of the duopoly manufacturers -- the application of advertising differential game model
- A differential game model of a market of substitutable products
- Integrated marketing communications in markets with uncertainty and competition
- Advertising a product to face a competitor entry: a differential game approach
- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Optimal strategies in bioeconomic differential games: insights from Chebyshev Tau method
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- A numerical treatment based on Bernoulli tau method for computing the open-loop Nash equilibrium in nonlinear differential games
- Partial information games and competitive advertising
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