Differential game models of advertising competition

DOI10.1016/0377-2217(94)00232-2zbMath0896.90144MaRDI QIDQ1388834

Gary M. Erickson

Publication date: 11 June 1998

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)00232-2

zbMATH Keywords

differential games; competition; Nash equilibria; advertising

Mathematics Subject Classification ID

91A23: Differential games (aspects of game theory)

90B60: Marketing, advertising

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Cites Work

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