New product advertising in dynamic oligopolies

DOI10.1007/BF01415762MaRDI QIDQ4015968zbMATH OpenOpenAlexFDO

Authors Engelbert J. Dockner, Steffen Jørgensen

Publication date 12 November 1992

Published in ZOR Zeitschrift f�r Operations Research Methods and Models of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/bf01415762

zbMATH Keywords

advertisingdiffusion modelsdynamic gameheterogeneous oligopoly marketnew productopen-loop Nash solutions

Mathematics Subject Classification ID

Marketing, advertising (90B60) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80)

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Cites work

• A Model of Promotional Competition in Oligopoly
• A new product growth for model consumer durables
• Feature Article—Aggregate Advertising Models: The State of the Art
• scientific article; zbMATH DE number 3991198 (Why is no real title available?)
• scientific article; zbMATH DE number 193639 (Why is no real title available?)
• scientific article; zbMATH DE number 3490676 (Why is no real title available?)
• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve

Cited in

(19)

• An oligopoly model of dynamic advertising competition
• Leader-following dynamic game of new product diffusion
• Differential game models of advertising competition
• Advertising strategies for new product diffusion in emerging markets: propositions and analysis
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• A road map to new product success: warranty, advertisement and price
• Advertising an event
• Marketing strategies for periodic subscriptions
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
• Dynamic Oligopoly as a Mixed Large Game – Toy Market
• scientific article; zbMATH DE number 3941218 (Why is no real title available?)
• Advertising decisions in oligopoly: An industry equilibrium analysis
• Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• scientific article; zbMATH DE number 6984316 (Why is no real title available?)
• Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly
• Understanding the impact of churn in dynamic oligopoly markets
• Oligopoly pricing and advertising in isoelastic adoption models

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