Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

DOI10.1016/J.EJOR.2010.12.010zbMATH Open1237.90126OpenAlexW2007660919MaRDI QIDQ418088FDOQ418088

Authors: Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus, Hani I. Mesak 

Publication date: 14 May 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.12.010

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zbMATH Keywords

regressionadvertisingmarketingoptimal control theorynew subscriber servicesservice cost learning

Mathematics Subject Classification ID

Marketing, advertising (90B60) Trade models (91B60)

Cites Work

• Title not available (Why is that?)
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• Dynamic Nonlinear Pricing in Networks with Interdependent Demand
• Title not available (Why is that?)
• A new product growth for model consumer durables
• Dynamic pricing and advertising for web content providers
• Sufficient Conditions in Optimal Control Theory
• Title not available (Why is that?)
• Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
• New product advertising in dynamic oligopolies

Cited In (3)

• Licensing radical product innovations to speed up the diffusion
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• A dynamic service quality cost model with word-of-mouth advertising

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