Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

DOI10.1016/J.EJOR.2010.12.010MaRDI QIDQ418088zbMATH OpenOpenAlexFDO

Authors Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus, Hani I. Mesak

Publication date 14 May 2012

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2010.12.010

zbMATH Keywords

regressionadvertisingmarketingoptimal control theorynew subscriber servicesservice cost learning

Mathematics Subject Classification ID

Marketing, advertising (90B60) Trade models (91B60)

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Cites work

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• scientific article; zbMATH DE number 3167340 (Why is no real title available?)
• scientific article; zbMATH DE number 1734433 (Why is no real title available?)
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• A new product growth for model consumer durables
• Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
• Dynamic Nonlinear Pricing in Networks with Interdependent Demand
• Dynamic pricing and advertising for web content providers
• New product advertising in dynamic oligopolies
• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
• Sufficient Conditions in Optimal Control Theory

Cited in

(3)

• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• Licensing radical product innovations to speed up the diffusion
• A dynamic service quality cost model with word-of-mouth advertising

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