A New Product Adoption Model with Price, Advertising, and Uncertainty
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Publication:3722263
DOI10.1287/MNSC.31.12.1569zbMATH Open0592.90059OpenAlexW2107140526MaRDI QIDQ3722263FDOQ3722263
Authors: Shlomo Kalish
Publication date: 1985
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.31.12.1569
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- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- On the Modelling of Price Effects in the Diffusion of Optional Contingent Products
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