A New Product Adoption Model with Price, Advertising, and Uncertainty
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Publication:3722263
DOI10.1287/mnsc.31.12.1569zbMath0592.90059OpenAlexW2107140526MaRDI QIDQ3722263
Publication date: 1985
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.31.12.1569
estimationpricemarketingawarenessadvertisinginnovation diffusionadoptionnew productsOptimal control of the diffusion process
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