A road map to new product success: warranty, advertisement and price
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Publication:2341245
DOI10.1007/s10479-014-1650-2zbMath1315.90023OpenAlexW2012588742MaRDI QIDQ2341245
Publication date: 23 April 2015
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-014-1650-2
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