Optimal normative policies for marketing of products with limited availability

DOI10.1007/S10479-006-7375-0MaRDI QIDQ2507380zbMATH OpenOpenAlexFDO

Authors Sanjeev Swami, Pankaj J. Khairnar

Publication date 11 October 2006

Published in Annals of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10479-006-7375-0

zbMATH Keywords

marketing policiesoptimal controlproduct diffusion models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• A new product growth for model consumer durables
• scientific article; zbMATH DE number 3712681 (Why is no real title available?)
• scientific article; zbMATH DE number 1734433 (Why is no real title available?)
• Managing demand and sales dynamics in new product diffusion under supply constraint
• Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons
• Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares

Cited in

(9)

• Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• An optimization model for products with limited production quantity
• A road map to new product success: warranty, advertisement and price
• The making of a ``hot product: a signaling explanation of marketers' scarcity strategy
• HOPF BIFURCATION ANALYSIS OF DIFFUSIVE BASS MODEL WITH DELAY UNDER "NEGATIVE-WORD-OF-MOUTH"
• Optimal pricing, production, and sales policies for new product under supply constraint
• The optimal production and sales policy for a new product with negative word-of-mouth
• Bifurcation analysis in the diffusive Lotka-Volterra system: an application to market economy

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