Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
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Publication:1639307
DOI10.1007/s10479-017-2649-2zbMath1391.90359OpenAlexW2763689175WikidataQ110648973 ScholiaQ110648973MaRDI QIDQ1639307
Gila E. Fruchter, Fouad El Ouardighi, Gustav Feichtinger
Publication date: 12 June 2018
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-017-2649-2
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