Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
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Publication:1639307
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Cites work
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- Dynamic Optimal Control Models in Advertising: Recent Developments
- Implications of the learning curve for the diffusion of new consumer durables
- Innovation Diffusion in a Dynamic Potential Adopter Population
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- Optimal advertising and pricing in a new-product adoption model
- Optimal control of a diffusion model of new product acceptance with price-dependent total market potential
- Optimal Control of Nonlinear Processes
- Optimal normative policies for marketing of products with limited availability
- Optimal strategies for general price-quality decision models of new products with learning production costs
- Recent developments in dynamic advertising research
Cited in
(8)- Maximizing the influence of the innovative products diffusion considering advertisement and promotion strategies
- Supporting new product or service introductions: location, marketing, and word of mouth
- Advertising and quality-dependent word-of-mouth in a contagion sales model
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- Word-of-mouth and dynamical inhomogeneous markets: an efficiency measure and optimal sampling policies for the pre-launch stage
- A survey of dynamic models of product quality
- Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach
- Cheating or delighting customers on quality: strategic implications for delayed information disclosure
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