Advertising and quality-dependent word-of-mouth in a contagion sales model

DOI10.1007/s10957-015-0855-0zbMath1346.49063OpenAlexW2223279303WikidataQ59389540 ScholiaQ59389540MaRDI QIDQ306328

Peter M. Kort, Richard F. Hartl, Dieter Grass, Fouad El Ouardighi, Gustav Feichtinger

Publication date: 31 August 2016

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-015-0855-0

zbMATH Keywords

advertising effortconformance qualitycontagion sales modeloptimal intertemporal trade-offword-of-mouth

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Linear-quadratic optimal control problems (49N10) Marketing, advertising (90B60)

Related Items (5)

Modeling the impact of product quality on dynamic pricing and advertising policies ⋮ An analytical model of the relationship between product quality and advertising ⋮ A survey of dynamic models of product quality ⋮ Advertising and quality improving strategies in a supply chain when facing potential crises ⋮ A dynamic advertising model in a vaccination campaign

Cites Work

• Unnamed Item
• Numerical computation of the optimal vector field: exemplified by a fishery model
• Signaling quality: Dynamic price-advertising model
• Optimal advertising policy with the contagion model
• Recent developments in dynamic advertising research
• Quality improvement and goodwill accumulation in a dynamic duopoly
• Dynamic conformance and design quality in a supply chain: an assessment of contracts' coordinating power
• A dynamic game with monopolist manufacturer and price-competing duopolist retailers
• Process Improvement, Quality, and Learning Effects
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
• Optimal Control of Nonlinear Processes
• Optimal Product Quality And Advertising
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
• Multiwavelet prefilters. II. Optimal orthogonal prefilters
• A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN

This page was built for publication: Advertising and quality-dependent word-of-mouth in a contagion sales model