Advertising and quality-dependent word-of-mouth in a contagion sales model
DOI10.1007/S10957-015-0855-0zbMATH Open1346.49063OpenAlexW2223279303WikidataQ59389540 ScholiaQ59389540MaRDI QIDQ306328FDOQ306328
Authors: Fouad El Ouardighi, Dieter Grass, Richard F. Hartl, Peter M. Kort, Gustav Feichtinger 
Publication date: 31 August 2016
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-015-0855-0
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advertising effortconformance qualitycontagion sales modeloptimal intertemporal trade-offword-of-mouth
Marketing, advertising (90B60) Linear-quadratic optimal control problems (49N10) Applications of optimal control and differential games (49N90)
Cites Work
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- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
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- Optimal Product Quality And Advertising
- Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
- Multiwavelet prefilters. II. Optimal orthogonal prefilters
- A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
- Signaling quality: Dynamic price-advertising model
Cited In (10)
- Modeling the impact of product quality on dynamic pricing and advertising policies
- Title not available (Why is that?)
- Dissipative advertising signals quality: static model with a continuum of types
- Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
- Advertising and quality improving strategies in a supply chain when facing potential crises
- Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
- A dynamic advertising model in a vaccination campaign
- A dynamic service quality cost model with word-of-mouth advertising
- An analytical model of the relationship between product quality and advertising
- A survey of dynamic models of product quality
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