Advertising and quality-dependent word-of-mouth in a contagion sales model
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Publication:306328
DOI10.1007/s10957-015-0855-0zbMath1346.49063WikidataQ59389540 ScholiaQ59389540MaRDI QIDQ306328
Richard F. Hartl, Peter M. Kort, Fouad El Ouardighi, Dieter Grass, Gustav Feichtinger
Publication date: 31 August 2016
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-015-0855-0
advertising effort; conformance quality; contagion sales model; optimal intertemporal trade-off; word-of-mouth
49N90: Applications of optimal control and differential games
49N10: Linear-quadratic optimal control problems
90B60: Marketing, advertising