Advertising and quality-dependent word-of-mouth in a contagion sales model

DOI10.1007/S10957-015-0855-0zbMATH Open1346.49063OpenAlexW2223279303WikidataQ59389540 ScholiaQ59389540MaRDI QIDQ306328FDOQ306328

Authors Fouad El Ouardighi, Dieter Grass, Richard F. Hartl, Peter M. Kort, Gustav Feichtinger 

Publication date 31 August 2016

Published in Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10957-015-0855-0

zbMATH Keywords

advertising effortconformance qualitycontagion sales modeloptimal intertemporal trade-offword-of-mouth

Mathematics Subject Classification ID

Marketing, advertising (90B60) Linear-quadratic optimal control problems (49N10) Applications of optimal control and differential games (49N90)

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Cites Work

• scientific article; zbMATH DE number 4012306 (Why is no real title available?)
• A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
• A dynamic game with monopolist manufacturer and price-competing duopolist retailers
• Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Dynamic conformance and design quality in a supply chain: an assessment of contracts' coordinating power
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
• Multiwavelet prefilters. II. Optimal orthogonal prefilters
• Numerical computation of the optimal vector field: exemplified by a fishery model
• Optimal Control of Nonlinear Processes
• Optimal Product Quality And Advertising
• Optimal advertising policy with the contagion model
• Process improvement, quality, and learning effects
• Quality improvement and goodwill accumulation in a dynamic duopoly
• Recent developments in dynamic advertising research
• Signaling quality: Dynamic price-advertising model

Cited In (10)

• Modeling the impact of product quality on dynamic pricing and advertising policies
• Title not available (Why is no real title available?)
• Dissipative advertising signals quality: static model with a continuum of types
• Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction
• Advertising and quality improving strategies in a supply chain when facing potential crises
• Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
• A dynamic advertising model in a vaccination campaign
• A dynamic service quality cost model with word-of-mouth advertising
• An analytical model of the relationship between product quality and advertising
• A survey of dynamic models of product quality

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