Advertising and quality-dependent word-of-mouth in a contagion sales model
DOI10.1007/s10957-015-0855-0zbMath1346.49063OpenAlexW2223279303WikidataQ59389540 ScholiaQ59389540MaRDI QIDQ306328
Peter M. Kort, Richard F. Hartl, Dieter Grass, Fouad El Ouardighi, Gustav Feichtinger
Publication date: 31 August 2016
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-015-0855-0
advertising effortconformance qualitycontagion sales modeloptimal intertemporal trade-offword-of-mouth
Applications of optimal control and differential games (49N90) Linear-quadratic optimal control problems (49N10) Marketing, advertising (90B60)
Related Items (5)
Cites Work
- Unnamed Item
- Numerical computation of the optimal vector field: exemplified by a fishery model
- Signaling quality: Dynamic price-advertising model
- Optimal advertising policy with the contagion model
- Recent developments in dynamic advertising research
- Quality improvement and goodwill accumulation in a dynamic duopoly
- Dynamic conformance and design quality in a supply chain: an assessment of contracts' coordinating power
- A dynamic game with monopolist manufacturer and price-competing duopolist retailers
- Process Improvement, Quality, and Learning Effects
- Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
- Optimal Control of Nonlinear Processes
- Optimal Product Quality And Advertising
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
- Multiwavelet prefilters. II. Optimal orthogonal prefilters
- A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
This page was built for publication: Advertising and quality-dependent word-of-mouth in a contagion sales model