Optimal advertising policy with the contagion model
From MaRDI portal
Publication:1250410
DOI10.1007/BF00934454zbMath0387.49006WikidataQ61050898 ScholiaQ61050898MaRDI QIDQ1250410
Publication date: 1979
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
90B99: Operations research and management science
49J20: Existence theories for optimal control problems involving partial differential equations
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- Dynamic Optimal Control Models in Advertising: a Survey
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