Optimal advertising policy with the contagion model

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Publication:1250410

DOI10.1007/BF00934454zbMath0387.49006OpenAlexW3123831773WikidataQ61050898 ScholiaQ61050898MaRDI QIDQ1250410

Suresh P. Sethi

Publication date: 1979

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf00934454




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