Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model

DOI10.1287/OPRE.22.5.1119MaRDI QIDQ4047337zbMATHOpenAlexFDO

Authors Suresh P. Sethi

Publication date 1974

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.22.5.1119

Mathematics Subject Classification ID

Trade models (91B60)

Cited in

(5)

• Optimal dynamic advertising policies and equilibria
• A Markovian model of consumer buying behavior and optimal advertising pulsing policy
• Optimal advertising policy with the contagion model
• Advertising an event
• A note on optimal fish harvest

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