Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model

DOI10.1287/OPRE.22.5.1119zbMATH Open0294.90016OpenAlexW2060994011MaRDI QIDQ4047337FDOQ4047337

Authors: Suresh P. Sethi 

Publication date: 1974

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.22.5.1119

Mathematics Subject Classification ID

Trade models (91B60)

Cited In (5)

• A note on optimal fish harvest
• Optimal advertising policy with the contagion model
• Advertising an event
• A Markovian model of consumer buying behavior and optimal advertising pulsing policy
• Optimal dynamic advertising policies and equilibria

This page was built for publication: Technical Note—Some Explanatory Remarks on the Optimal Control of the Vidale-Wolfe Advertising Model

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4047337)