A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
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Publication:5324557
DOI10.1142/S021919890800200XzbMath1178.91032OpenAlexW2031337097MaRDI QIDQ5324557
Federico Pasin, Fouad El Ouardighi, Steffen Jørgensen
Publication date: 3 August 2009
Published in: International Game Theory Review (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/s021919890800200x
Differential games (aspects of game theory) (91A23) Dynamic games (91A25) Marketing, advertising (90B60)
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- Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
