Quality effects in different advertising models -- an impulse control approach
From MaRDI portal
Publication:1752153
Recommendations
Cites work
- A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
- A survey of game-theoretic models of cooperative advertising
- An operations-research study of sales response to advertising
- Cooperative advertising models in supply chain management: a review
- Dynamic Optimal Control Models in Advertising: a Survey
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Dynamics of competing with quality- and advertising-based goodwill
- scientific article; zbMATH DE number 4014396 (Why is no real title available?)
- Optimal Product Quality And Advertising
- Quality improvement and goodwill accumulation in a dynamic duopoly
- Recent developments in dynamic advertising research
- Two-Time Scale Controlled Markov Chains: A Decomposition and Parallel Processing Approach
Cited in
(30)- An advertising control model of two state variables
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- The effects of herding and word of mouth in a two-period advertising signaling model
- Stochastic impulse control with regime-switching dynamics
- Advertising and quality improving strategies in a supply chain when facing potential crises
- Advertising, goodwill, and the Veblen effect
- Differential game approach to pricing and advertising decisions
- Management of online server congestion using optimal demand throttling
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Nash equilibria in nonzero-sum differential games with impulse control
- Delayed effects of cooperative advertising in goodwill dynamics
- The effects of technological shocks in an optimal goodwill model with a random product life cycle
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Advertising and quality-dependent word-of-mouth in a contagion sales model
- Dynamic optimal control policy in advertising price and quality
- Advertising response models with managerial impact: an agenda for the future
- Quality control and the sales process
- Dissipative advertising signals quality: static model with a continuum of types
- scientific article; zbMATH DE number 1944109 (Why is no real title available?)
- Optimal Security Policy for Protection Against Heterogeneous Malware
- scientific article; zbMATH DE number 7113098 (Why is no real title available?)
- scientific article; zbMATH DE number 2209968 (Why is no real title available?)
- Continuous and impulse controls differential game in finite horizon with Nash-equilibrium and application
- Dynamic pricing, reference price, and price-quality relationship
- A survey of dynamic models of product quality
- Dynamic pricing, objective and subjective quality, and the price-quality relationship
- Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
- Extended Vidale-Wolfe model on joint emission reduction and low-carbon advertising strategy design in a secondary supply chain
- Consumer heterogeneity and the price-quality relationship
- Decisions on production and quality
This page was built for publication: Quality effects in different advertising models -- an impulse control approach
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1752153)
