The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market

DOI10.1007/s00607-018-0629-2zbMath1490.90180OpenAlexW2804618086WikidataQ129784180 ScholiaQ129784180MaRDI QIDQ1616594

Li Li, Huini Zhou, Xiao-Guang Gu

Publication date: 6 November 2018

Published in: Computing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00607-018-0629-2

zbMATH Keywords

spillover effectonline advertisingclosed-loop strategyLanchester modelopen-loop strategy

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62) Marketing, advertising (90B60)

Related Items (1)

Advertising patterns in a dynamic oligopolistic growing market with decay

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