A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms

DOI10.1016/j.ejor.2007.03.038zbMath1149.90028OpenAlexW2159741238MaRDI QIDQ2463496

Lan Zhao, Anna Nagurney

Publication date: 12 December 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2007.03.038

zbMATH Keywords

variational inequalitiesresource allocationnetwork equilibriumonline advertisingcompetitive firmsinternet marketingoptimal budgeting

Mathematics Subject Classification ID

Deterministic network models in operations research (90B10) Marketing, advertising (90B60)

Related Items (5)

The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market ⋮ INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE ⋮ Merit functions: a bridge between optimization and equilibria ⋮ Merit functions: a bridge between optimization and equilibria ⋮ Descent and penalization techniques for equilibrium problems with nonlinear constraints

Cites Work

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• General economic equilibrium and variational inequalities
• Non-cooperative games
• Sensitivity analysis for the asymmetric network equilibrium problem
• Sensitivity Analysis for the General Spatial Economic Equilibrium Problem
• The general multimodal network equilibrium problem with elastic demand
• Traffic assignment problem for a general network
• Equilibrium points in n -person games

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