A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms
DOI10.1016/J.EJOR.2007.03.038zbMATH Open1149.90028OpenAlexW2159741238MaRDI QIDQ2463496FDOQ2463496
Authors: Lan Zhao, Anna Nagurney 
Publication date: 12 December 2007
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.03.038
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resource allocationvariational inequalitiesnetwork equilibriumonline advertisingcompetitive firmsinternet marketingoptimal budgeting
Cites Work
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- Traffic assignment problem for a general network
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- Sensitivity analysis for the asymmetric network equilibrium problem
Cited In (9)
- Internet advertising resource allocation and quality effort incentive of platform enterprises to internet merchants
- Merit functions: a bridge between optimization and equilibria
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- Title not available (Why is that?)
- Descent and penalization techniques for equilibrium problems with nonlinear constraints
- Internet marketing budget allocation: from practitioner's perspective
- Merit functions: a bridge between optimization and equilibria
- Online Advertisement, Optimization and Stochastic Networks
- Internet advertising, game theory and consumer welfare
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