A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms

DOI10.1016/J.EJOR.2007.03.038MaRDI QIDQ2463496zbMATH OpenOpenAlexFDO

Authors Lan Zhao, Anna Nagurney

Publication date 12 December 2007

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2007.03.038

zbMATH Keywords

resource allocationvariational inequalitiesnetwork equilibriumonline advertisingcompetitive firmsinternet marketingoptimal budgeting

Mathematics Subject Classification ID

Deterministic network models in operations research (90B10) Marketing, advertising (90B60)

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Cites work

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• scientific article; zbMATH DE number 3716008 (Why is no real title available?)
• scientific article; zbMATH DE number 3722455 (Why is no real title available?)
• scientific article; zbMATH DE number 51132 (Why is no real title available?)
• Equilibrium points in n -person games
• General economic equilibrium and variational inequalities
• Non-cooperative games
• Sensitivity Analysis for the General Spatial Economic Equilibrium Problem
• Sensitivity analysis for the asymmetric network equilibrium problem
• The general multimodal network equilibrium problem with elastic demand
• Traffic assignment problem for a general network

Cited in

(9)

• Internet advertising resource allocation and quality effort incentive of platform enterprises to internet merchants
• The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
• Merit functions: a bridge between optimization and equilibria
• Descent and penalization techniques for equilibrium problems with nonlinear constraints
• scientific article; zbMATH DE number 1880822 (Why is no real title available?)
• Internet marketing budget allocation: from practitioner's perspective
• Merit functions: a bridge between optimization and equilibria
• Online Advertisement, Optimization and Stochastic Networks
• Internet advertising, game theory and consumer welfare

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