Tractable equilibria in sponsored search with endogenous budgets

DOI10.1287/OPRE.2020.2052zbMATH Open1470.90034OpenAlexW3116962061MaRDI QIDQ4994152FDOQ4994152

Authors: Dragos Florin Ciocan, Krishnamurthy Iyer 

Publication date: 17 June 2021

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2020.2052

Recommendations

• Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
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zbMATH Keywords

bipartite matchingtruthful equilibriumendogenous budgets

Mathematics Subject Classification ID

Deterministic network models in operations research (90B10) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Cites Work

• Online Primal-Dual Algorithms for Maximizing Ad-Auctions Revenue
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• Online stochastic packing applied to display ad allocation
• Online Stochastic Matching: Beating 1-1/e
• Fast algorithms for online stochastic convex programming
• An efficient dynamic mechanism
• An analysis of bid-price controls for network revenue management
• A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management
• A re-solving heuristic with bounded revenue loss for network revenue management with customer choice
• Online matching and ad allocation
• Model predictive control for dynamic resource allocation
• Advertisement allocation for generalized second-pricing schemes
• Dynamic pay-per-action mechanisms and applications to online advertising
• Concise bid optimization strategies with multiple budget constraints

Cited In (11)

• Sponsored Search, Market Equilibria, and the Hungarian Method
• A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms
• Multiplicative Pacing Equilibria in Auction Markets
• Repeated budgeted second price ad auction
• Sponsored search, market equilibria, and the Hungarian method
• Repeated budgeted second price ad auction
• Budget-management strategies in repeated auctions
• Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
• Sponsored data: a game-theoretic model with consumer multihoming behaviour
• Maintaining equilibria during exploration in sponsored search auctions
• Externalities among Advertisers in Sponsored Search

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