Concise bid optimization strategies with multiple budget constraints

DOI10.1007/978-3-319-13129-0_21MaRDI QIDQ2936992zbMATHOpenAlexFDO

Authors Arash Asadpour, MohammadHossein Bateni, Kshipra Bhawalkar, Vahab S. Mirrokni

Publication date 7 January 2015

Published in Web and Internet Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-319-13129-0_21

zbMATH Keywords

budget constraintsadvertising campaignsbidding strategies

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Cited in

(1)

• Tractable equilibria in sponsored search with endogenous budgets

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