Concise bid optimization strategies with multiple budget constraints

DOI10.1007/978-3-319-13129-0_21zbMATH Open1406.91155OpenAlexW342600618MaRDI QIDQ2936992FDOQ2936992

Authors: Arash Asadpour, MohammadHossein Bateni, Kshipra Bhawalkar, Vahab S. Mirrokni 

Publication date: 7 January 2015

Published in: Web and Internet Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-319-13129-0_21

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zbMATH Keywords

budget constraintsadvertising campaignsbidding strategies

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Cited In (1)

• Tractable Equilibria in Sponsored Search with Endogenous Budgets

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