Advertisement allocation for generalized second-pricing schemes

DOI10.1016/J.ORL.2010.09.002MaRDI QIDQ614045zbMATH OpenOpenAlexFDO

Authors Ashish Goel, Mohammad Mahdian, Hamid Nazerzadeh, Amin Saberi

Publication date 23 December 2010

Published in Operations Research Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.orl.2010.09.002

zbMATH Keywords

generalized second-pricing schemegreedy algorithmssponsored searchthrottling policies

Mathematics Subject Classification ID

Internet topics (68M11) Online algorithms; streaming algorithms (68W27) Marketing, advertising (90B60) Auctions, bargaining, bidding and selling, and other market models (91B26)

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Cites work

• A Truthful Mechanism for Offline Ad Slot Scheduling
• AdWords and generalized online matching
• Adwords Auctions with Decreasing Valuation Bids
• Auctions with entry
• Geometric algorithms and combinatorial optimization
• scientific article; zbMATH DE number 5764830 (Why is no real title available?)
• On Revenue Maximization in Second-Price Ad Auctions
• Online Primal-Dual Algorithms for Maximizing Ad-Auctions Revenue
• Sponsored search auctions
• The Design of Competitive Online Algorithms via a Primal—Dual Approach

Cited in

(10)

• A Pareto optimal auction mechanism for carbon emission rights
• Second-price ad auctions with binary bids and markets with good competition
• Allocation of advertising space by a web service provider using combinatorial auctions
• Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
• On Revenue Maximization in Second-Price Ad Auctions
• Keyword auctions with budget-constrained bidders
• From monetary to nonmonetary mechanism design via artificial currencies
• Tractable equilibria in sponsored search with endogenous budgets
• An improved optimization algorithm of ads' allocation in sponsored search and the results of experiments
• An approximation algorithm for network revenue management under nonstationary arrivals

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