Advertisement allocation for generalized second-pricing schemes
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Publication:614045
DOI10.1016/j.orl.2010.09.002zbMath1202.90170MaRDI QIDQ614045
Ashish Goel, Mohammad Mahdian, Amin Saberi, Hamid Nazerzadeh
Publication date: 23 December 2010
Published in: Operations Research Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.orl.2010.09.002
91B26: Auctions, bargaining, bidding and selling, and other market models
90B60: Marketing, advertising
68M11: Internet topics
68W27: Online algorithms; streaming algorithms
Related Items
Keyword auctions with budget-constrained bidders, Second-price ad auctions with binary bids and markets with good competition
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