Externalities among Advertisers in Sponsored Search

DOI10.1007/978-3-642-24829-0_11zbMATH Open1233.90203OpenAlexW175872019WikidataQ59818428 ScholiaQ59818428MaRDI QIDQ3095263FDOQ3095263

Piotr Krysta, Dimitris Fotakis, Orestis A. Telelis

Publication date: 28 October 2011

Published in: Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-24829-0_11

Mathematics Subject Classification ID

Applications of game theory (91A80) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Cited In (2)

• Sponsored Search, Market Equilibria, and the Hungarian Method
• Towards better models of externalities in sponsored search auctions

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