Externalities among Advertisers in Sponsored Search

DOI10.1007/978-3-642-24829-0_11MaRDI QIDQ3095263zbMATHOpenAlexWikidataFDO

Authors Dimitris Fotakis, Piotr Krysta, Orestis A. Telelis

Publication date 28 October 2011

Published in Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-642-24829-0_11

Mathematics Subject Classification ID

Applications of game theory (91A80) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Cited in

(6)

• Research on advertising auction model based on interest
• Position auctions with externalities
• Clustering-Based Bidding Languages for Sponsored Search
• Sponsored Search, Market Equilibria, and the Hungarian Method
• Towards better models of externalities in sponsored search auctions
• Towards better models of externalities in sponsored search auctions

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