An experimental study of sponsored-search auctions

DOI10.1016/J.GEB.2016.10.008MaRDI QIDQ523459zbMATH OpenOpenAlexFDO

Authors Yeon-Koo Che, Syngjoo Choi, Jinwoo Kim

Publication date 21 April 2017

Published in Games and Economic Behavior (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.geb.2016.10.008

zbMATH Keywords

experimentgeneralized second price auctionsponsored search auctiononline advertising

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Experimental studies (91A90)

Recommendations

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• Bayes-Nash equilibria of the generalized second-price auction
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Cites work

• An experiment to evaluate Bayesian learning of Nash equilibrium play
• Asymmetric information about rivals' types in standard auctions: an experiment
• Bayes-Nash equilibria of the generalized second-price auction
• Bayesian learning in normal form games
• Core-selecting package auctions
• Spite and reciprocity in auctions

Cited in

(19)

• Arbitrage opportunities across sponsored search markets
• Cyclical bid adjustments in search-engine advertising
• Maintaining equilibria during exploration in sponsored search auctions
• Multi-bidding strategy in sponsored search auctions
• Externalities among Advertisers in Sponsored Search
• Adaptive Incentive-Compatible Sponsored Search Auction
• An auction model arising from an internet search service provider
• Revenue guarantees in sponsored search auctions
• Evolutionary stability in the generalized second-price auction
• Consumer heterogeneity and paid search effectiveness: a large-scale field experiment
• The impact of organic links in position auctions with popular versus niche keywords
• Modeling bounded rationality for sponsored search auctions
• Sponsored search auctions
• Sponsored Search, Market Equilibria, and the Hungarian Method
• Sponsored search, market equilibria, and the Hungarian method
• Multi-bidding Strategy in Sponsored Keyword Auction
• Location-based sponsored search advertising
• On robustness of forward-looking in sponsored search auction
• Strategic bidding behaviors in nondecreasing sponsored search auctions

Describes a project that uses

Uses Software

• Z-Tree

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