An experimental study of sponsored-search auctions
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Cites work
- An experiment to evaluate Bayesian learning of Nash equilibrium play
- Asymmetric information about rivals' types in standard auctions: an experiment
- Bayes-Nash equilibria of the generalized second-price auction
- Bayesian learning in normal form games
- Core-selecting package auctions
- Spite and reciprocity in auctions
Cited in
(19)- Arbitrage opportunities across sponsored search markets
- Cyclical bid adjustments in search-engine advertising
- Maintaining equilibria during exploration in sponsored search auctions
- Multi-bidding strategy in sponsored search auctions
- Externalities among Advertisers in Sponsored Search
- Adaptive Incentive-Compatible Sponsored Search Auction
- An auction model arising from an internet search service provider
- Revenue guarantees in sponsored search auctions
- Evolutionary stability in the generalized second-price auction
- Consumer heterogeneity and paid search effectiveness: a large-scale field experiment
- The impact of organic links in position auctions with popular versus niche keywords
- Modeling bounded rationality for sponsored search auctions
- Sponsored search auctions
- Sponsored Search, Market Equilibria, and the Hungarian Method
- Sponsored search, market equilibria, and the Hungarian method
- Multi-bidding Strategy in Sponsored Keyword Auction
- Location-based sponsored search advertising
- On robustness of forward-looking in sponsored search auction
- Strategic bidding behaviors in nondecreasing sponsored search auctions
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