An experimental study of sponsored-search auctions
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Publication:523459
DOI10.1016/J.GEB.2016.10.008zbMATH Open1409.91117OpenAlexW3123355638MaRDI QIDQ523459FDOQ523459
Authors: Yeon-Koo Che, Syngjoo Choi, Jinwoo Kim 
Publication date: 21 April 2017
Published in: Games and Economic Behavior (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.geb.2016.10.008
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Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Experimental studies (91A90)
Cites Work
- An experiment to evaluate Bayesian learning of Nash equilibrium play
- Asymmetric information about rivals' types in standard auctions: an experiment
- Bayesian learning in normal form games
- Spite and reciprocity in auctions
- Core-selecting package auctions
- Bayes-Nash equilibria of the generalized second-price auction
Cited In (19)
- Arbitrage opportunities across sponsored search markets
- Adaptive Incentive-Compatible Sponsored Search Auction
- Sponsored Search, Market Equilibria, and the Hungarian Method
- Multi-bidding strategy in sponsored search auctions
- An auction model arising from an internet search service provider
- Modeling bounded rationality for sponsored search auctions
- Revenue guarantees in sponsored search auctions
- Strategic bidding behaviors in nondecreasing sponsored search auctions
- On robustness of forward-looking in sponsored search auction
- The impact of organic links in position auctions with popular versus niche keywords
- Location-based sponsored search advertising
- Sponsored search, market equilibria, and the Hungarian method
- Multi-bidding Strategy in Sponsored Keyword Auction
- Sponsored search auctions
- Evolutionary stability in the generalized second-price auction
- Maintaining equilibria during exploration in sponsored search auctions
- Externalities among Advertisers in Sponsored Search
- Consumer heterogeneity and paid search effectiveness: a large-scale field experiment
- Cyclical bid adjustments in search-engine advertising
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