Location-based sponsored search advertising

DOI10.1007/978-3-642-40235-7_20MaRDI QIDQ2847571zbMATH OpenOpenAlexFDO

Authors George Trimponias, Ilaria Bartolini, Dimitris Papadias

Publication date 10 September 2013

Published in Advances in Spatial and Temporal Databases (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-642-40235-7_20

zbMATH Keywords

game theorynash equilibriumlocation-based advertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

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