Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets

DOI10.1007/978-3-642-14553-7_4zbMath1288.91101OpenAlexW1486680842MaRDI QIDQ3587332

Yunhong Zhou, Ming Yin, Yang Sun, Xiaotie Deng

Publication date: 7 September 2010

Published in: Frontiers in Algorithmics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-14553-7_4

zbMATH Keywords

mechanism designsponsored searchforward-looking Nash equilibriumGSPmulti-slot ad auction

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Auctions, bargaining, bidding and selling, and other market models (91B26)

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