Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions

DOI10.1016/J.INS.2013.08.033zbMATH Open1329.91057OpenAlexW1977484781MaRDI QIDQ903629FDOQ903629

Authors: Mohammadreza Razzazi, Ali Esmaeeli 

Publication date: 14 January 2016

Published in: Information Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ins.2013.08.033

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zbMATH Keywords

mechanism designalgorithmic game theoryoptimal mechanismsponsored search auctiontruthfulness

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

Cites Work

• A new polynomial-time algorithm for linear programming
• Game theory
• AdWords and generalized online matching
• Title not available (Why is that?)
• Decomposition Principle for Linear Programs
• Preemptive Scheduling of Uniform Processor Systems
• On multiple keyword sponsored search auctions with budgets
• Sponsored search auctions
• A Level Algorithm for Preemptive Scheduling
• A Truthful Mechanism for Offline Ad Slot Scheduling
• The decomposition principle and algorithms for linear programming

Cited In (6)

• Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
• The impact of organic links in position auctions with popular versus niche keywords
• Forward looking Nash equilibrium for keyword auction
• On multiple keyword sponsored search auctions with budgets
• Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets
• A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets

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