Optimal bidding in multi-item multislot sponsored search auctions
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Publication:5166252
DOI10.1287/OPRE.2013.1187zbMATH Open1291.91080OpenAlexW2129792636MaRDI QIDQ5166252FDOQ5166252
Vibhanshu Abhishek, Kartik Hosanagar
Publication date: 26 June 2014
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: http://pubsonline.informs.org/doi/abs/10.1287/opre.2013.1187
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Cited In (13)
- Keyword-level Bayesian online bid optimization for sponsored search advertising
- Adaptive Incentive-Compatible Sponsored Search Auction
- Clustering-Based Bidding Languages for Sponsored Search
- Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
- Integrated Ad Delivery Planning for Targeted Display Advertising
- Strategic bidding behaviors in nondecreasing sponsored search auctions
- Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
- Multi-bidding Strategy in Sponsored Keyword Auction
- Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
- Optimal Price/Advertising Menus for Two-Sided Media Platforms
- Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets
- Bidding on Configurations in Internet Ad Auctions
- Maintaining equilibria during exploration in sponsored search auctions
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