Optimal bidding in multi-item multislot sponsored search auctions
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Publication:5166252
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- Multi-bidding strategy in sponsored search auctions
Cited in
(27)- Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
- Optimal keyword bidding in search-based advertising with target exposure levels
- Dynamic bidding strategies in search-based advertising
- Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
- Cyclical bid adjustments in search-engine advertising
- Research on advertising auction model based on interest
- Optimal quality scores in sponsored search auctions: full extraction of advertisers' surplus
- On multiple keyword sponsored search auctions with budgets
- Multi-bidding Strategy in Sponsored Keyword Auction
- Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets
- Adaptive Incentive-Compatible Sponsored Search Auction
- Clustering-Based Bidding Languages for Sponsored Search
- Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
- Multi-bidding strategy in sponsored search auctions
- Modeling bounded rationality for sponsored search auctions
- Strategic bidding behaviors in nondecreasing sponsored search auctions
- Reinforcement learning behaviors in sponsored search
- Integrated ad delivery planning for targeted display advertising
- Optimal price/advertising menus for two-sided media platforms
- Incentivizing advertiser networks to submit multiple bids
- Bidding on Configurations in Internet Ad Auctions
- Adwords Auctions with Decreasing Valuation Bids
- Maintaining equilibria during exploration in sponsored search auctions
- Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
- Keyword-level Bayesian online bid optimization for sponsored search advertising
- Autobidding with constraints
- Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions
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