On multiple keyword sponsored search auctions with budgets

DOI10.1007/978-3-642-31585-5_1zbMATH Open1312.91055OpenAlexW1539489113MaRDI QIDQ3166992FDOQ3166992

Authors: Riccardo Colini-Baldeschi, Martin Starnberger, Monika R. Henzinger, Stefano Leonardi 

Publication date: 1 November 2012

Published in: Automata, Languages, and Programming (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/11573/1014176

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Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

Cited In (12)

• Clustering-Based Bidding Languages for Sponsored Search
• Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
• Polyhedral clinching auctions for two-sided markets
• Revenue maximizing envy-free pricing in matching markets with budgets
• On the Hardness of Truthful Online Auctions with Multidimensional Constraints
• Polyhedral clinching auctions for indivisible goods
• The impact of organic links in position auctions with popular versus niche keywords
• Keyword portfolio optimization in paid search advertising
• Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions
• Sponsored search, market equilibria, and the Hungarian method
• Keyword auctions with budget-constrained bidders
• Clinching auctions with online supply

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