Keyword auctions with budget-constrained bidders

DOI10.1007/S10058-013-0147-9MaRDI QIDQ483576zbMATH OpenOpenAlexFDO

Authors Youngwoo Koh

Publication date 17 December 2014

Published in Review of Economic Design (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10058-013-0147-9

zbMATH Keywords

Nash equilibriumkeyword auctionsbudget constraintssymmetric Nash equilibrium

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

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Cites work

• A near Pareto optimal auction with budget constraints
• Advertisement allocation for generalized second-pricing schemes
• Multiple-object auctions with budget constrained bidders
• Pricing in position auctions and online advertising

Cited in

(7)

• Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
• The impact of organic links in position auctions with popular versus niche keywords
• On multiple keyword sponsored search auctions with budgets
• Repeated budgeted second price ad auction
• Budget-management strategies in repeated auctions
• Repeated budgeted second price ad auction
• Forward looking Nash equilibrium for keyword auction

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