Keyword auctions with budget-constrained bidders

DOI10.1007/S10058-013-0147-9zbMATH Open1302.91106OpenAlexW2072931933MaRDI QIDQ483576FDOQ483576

Authors: Youngwoo Koh 

Publication date: 17 December 2014

Published in: Review of Economic Design (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10058-013-0147-9

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zbMATH Keywords

Nash equilibriumkeyword auctionsbudget constraintssymmetric Nash equilibrium

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

Cites Work

• A near Pareto optimal auction with budget constraints
• Multiple-object auctions with budget constrained bidders
• Pricing in position auctions and online advertising
• Advertisement allocation for generalized second-pricing schemes

Cited In (7)

• The impact of organic links in position auctions with popular versus niche keywords
• Repeated budgeted second price ad auction
• Repeated budgeted second price ad auction
• Forward looking Nash equilibrium for keyword auction
• On multiple keyword sponsored search auctions with budgets
• Budget-management strategies in repeated auctions
• Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions

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