Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions
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Publication:373243
DOI10.1007/S12351-010-0097-8zbMATH Open1273.91206OpenAlexW2078392947MaRDI QIDQ373243FDOQ373243
Authors: Nittala Chaitanya, Y. Narahari 
Publication date: 22 October 2013
Published in: Operational Research. An International Journal (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s12351-010-0097-8
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Cites Work
Cited In (11)
- Optimal Budget Allocation Across Search Advertising Markets
- Optimal Real-Time Bidding Strategies
- Concise bid optimization strategies with multiple budget constraints
- Strategic bidding behaviors in nondecreasing sponsored search auctions
- A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy
- Keyword auctions with budget-constrained bidders
- Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
- Forward looking Nash equilibrium for keyword auction
- Optimal bidding in multi-item multislot sponsored search auctions
- Bidding on Configurations in Internet Ad Auctions
- Maintaining equilibria during exploration in sponsored search auctions
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