Modeling bounded rationality for sponsored search auctions

DOI10.3233/978-1-61499-672-9-515zbMATH Open1396.91278OpenAlexW2577170622MaRDI QIDQ4576189FDOQ4576189

Authors: Jiang Rong, Tao Qin, Bo An, Tie-Yan Liu 

Publication date: 12 July 2018

Full work available at URL: https://doi.org/10.3233/978-1-61499-672-9-515

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zbMATH Keywords

bounded rationalityquantal response equilibriumsponsored search auctionshomotopy-based algorithm

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Software, source code, etc. for problems pertaining to game theory, economics, and finance (91-04) Distributed algorithms (68W15)

Cited In (2)

• Reinforcement learning behaviors in sponsored search
• Strategic bidding behaviors in nondecreasing sponsored search auctions

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