Modeling bounded rationality for sponsored search auctions

DOI10.3233/978-1-61499-672-9-515MaRDI QIDQ4576189zbMATH OpenOpenAlexFDO

Authors Jiang Rong, Tao Qin, Bo An, Tie-Yan Liu

Publication date 12 July 2018

Full work available at URL https://doi.org/10.3233/978-1-61499-672-9-515

zbMATH Keywords

bounded rationalityquantal response equilibriumsponsored search auctionshomotopy-based algorithm

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Software, source code, etc. for problems pertaining to game theory, economics, and finance (91-04) Distributed algorithms (68W15)

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Cited in

(2)

• Reinforcement learning behaviors in sponsored search
• Strategic bidding behaviors in nondecreasing sponsored search auctions

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