Cyclical bid adjustments in search-engine advertising

DOI10.1287/MNSC.1110.1408zbMATH Open1279.90086OpenAlexW2136784050MaRDI QIDQ3096853FDOQ3096853

Authors: Xiaoquan Zhang (Michael), Juan Feng 

Publication date: 15 November 2011

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/1b4459bca3f8896dbfbbffa353f238d8a9156f70

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zbMATH Keywords

bid adjustment Edgeworth cycle keyword auction

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Internet topics (68M11)

Cited In (6)

• Oligopoly pricing: the role of firm size and number
• Optimal Budget Allocation Across Search Advertising Markets
• Myopic oligopoly pricing
• An auction model arising from an internet search service provider
• Dynamic bidding strategies in search-based advertising
• Integrated ad delivery planning for targeted display advertising

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