Cyclical bid adjustments in search-engine advertising

DOI10.1287/MNSC.1110.1408zbMATH Open1279.90086OpenAlexW2136784050MaRDI QIDQ3096853FDOQ3096853

Authors Xiaoquan Zhang (Michael), Juan Feng 

Publication date 15 November 2011

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://semanticscholar.org/paper/1b4459bca3f8896dbfbbffa353f238d8a9156f70

zbMATH Keywords

bid adjustment Edgeworth cycle keyword auction

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Internet topics (68M11)

Recommendations

• An experimental study of sponsored-search auctions
• Dynamic bidding strategies in search-based advertising
• Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
• Optimal bidding in multi-item multislot sponsored search auctions
• An auction model arising from an internet search service provider

Cited In (6)

• Oligopoly pricing: the role of firm size and number
• Optimal Budget Allocation Across Search Advertising Markets
• Myopic oligopoly pricing
• An auction model arising from an internet search service provider
• Dynamic bidding strategies in search-based advertising
• Integrated ad delivery planning for targeted display advertising

This page was built for publication: Cyclical bid adjustments in search-engine advertising

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q3096853)