Optimal bidding in multi-item multislot sponsored search auctions (Q5166252)
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scientific article; zbMATH DE number 6308811
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Optimal bidding in multi-item multislot sponsored search auctions |
scientific article; zbMATH DE number 6308811 |
Statements
Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions (English)
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26 June 2014
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sponsored search
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search engine marketing
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bid optimization
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stochastic optimization
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stochastic modeling
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0.8794490098953247
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0.8424603343009949
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0.8368988633155823
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0.8337113857269287
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0.8326751589775085
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