Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions (Q5166252)
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scientific article; zbMATH DE number 6308811
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions |
scientific article; zbMATH DE number 6308811 |
Statements
Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions (English)
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26 June 2014
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sponsored search
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search engine marketing
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bid optimization
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stochastic optimization
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stochastic modeling
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